The Reebok brand was born, and named, in 1958 to advance a legacy that began 68 years prior in the United Kingdom. Once Reebok made its way to America, its J.W. Foster and Sons name was gone and it expanded beyond running sneakers to gain traction in football, basketball, and other sports. With top endorsers throughout the 90s, including NBA stars Shawn Kemp
, Allen Iverson
, and Shaquille O'Neal
-- and a convincing marketing strategy for Pump
technology -- Reebok became the prime alternative for people who wanted more than a swoosh
on their footwear.