Reebok teamed up with Pharrell's streetwear brand to create the BBC Ice Cream x Zig Kinetica 'Black' in February 2020. The shoe's cosmic design draws from Billionaire Boys Club's love of outer space, with a star-like pattern throughout the black mesh upper. The external heel counter sports a lunar-landscape look that's matched by the glow-in-the-dark Zig Energy Shell overlaying the Floatride Fuel midsole. BBC's spaceman logo appears on the tongue.
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