Under Armour Basketball Shoes

Under Armour was established in 1996, but it wasn’t until a decade later that the brand introduced its first footwear. Strengthening its basketball products, Under Armour introduced proprietary cushioning foams, including HOVR and Flow, which have appeared in products like the HOVR Phantom 3 and the Flow FUTR X. In 2013, the brand made its first handshake with famed three-point shooter Steph Curry, which was followed by Curry’s first signature model, the Curry One, in 2015. The label also partnered with Joel Embiid in 2018 and introduced the Embiid One shortly after in 2020.