In 1964, founders Bill Bowerman and Phil Knight turned their Blue Ribbon Sports venture into the Nike we know today. With their roots in running team at the University of Oregon, the two of them launched the Swoosh and built it into a brand synonymous with sneakers and athletic apparel -- with a little help from the Air Jordan
line along the way. From Running
, Nike is routinely worn by some of the world's greatest athletes, a legacy that's kept the brand at the forefront of sneaker culture and innovation for decades.