Named for founder Adolf Dassler, the German-engineered adidas brand launched in 1948 with intentions to make an immediate impact in sports. From Olympic sprinting to soccer to basketball, the famous three stripes were designed for sneaker support before becoming the instantly recognizable adidas brand logo. After proving itself in sports, adidas made its presence felt in lifestyle with help from international hip-hop legends Run DMC and continues to build upon that foundation with collaborations with musicians Pharrell and Bad Bunny.
