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The Reebok brand started as J.W. Foster and Sons in the U.K. in the late 19th century. The brand was renamed in 1958 once it was introduced to America. Reebok expanded beyond running sneakers to gain traction in football, basketball, and other sports. With top endorsers throughout the '90s, including NBA stars Shawn Kemp, Allen Iverson, and Shaquille O'Neal, and a convincing marketing strategy for Pump technology, Reebok became the prime alternative for people who wanted more than a swoosh on their footwear.