The influence of Air Jordan is difficult to measure in words. Michael Jordan’s signature collection with Nike was established in 1985 with the Air Jordan 1. Starting with the Jordan 3, designer Tinker Hatfield became a driving force behind the Jordan collection's beloved designs. The Jordan series’ collectibility – particularly models like the 1, 3, 4 and 11 – was not only inspired by Jordan’s feats on the court but pop culture moments like the 1996 film Space Jam. In particular, OG colorways worn by Jordan on the court in the ‘80s and ‘90s retain their stature as status symbols. Spanning dozens of numbered models in the mainline collection and featuring collaborations with artists and musicians like KAWS, Travis Scott and J Balvin, Jordan Brand continues to be one of the biggest needle movers in sneaker culture.
