Concepts x New Balance

With both their roots in the Boston area, Concepts and New Balance took the sneaker world by storm in 2009 with their rich storytelling, premium materials and crazy color combos that deftly turned into memorable sneakers. With silhouettes such as the Concepts x New Balance Made In USA 998, the 999 ‘The Kennedy’ and the Concepts x 997 New York ‘City Rivalry,’ sneakerheads always look forward to seeing what the two New England cornerstones create together.