The made-in-USA New Balance 990v3 builds on the legacy of the 1998 990v2 and the 1982 original 990v1, which was famous for being one of the first athletic shoes to be priced over $100. A cult favorite among sneakerheads, the 990v3 received a massive boost in 2014-2015 during the peak of the “normcore” and “dad shoe” trend. The shoe is most recognizable in its grey-on-grey color scheme. In addition to collaborations alongside JJJJound and Stray Rats, key general-release colorways include the “Boston Marathon” and “Grey White” versions.
