New Balance 990v4 Shoes

The original made-in-USA New Balance 990v1 debuted in 1982 as the first running shoe to cost $100. The shoe’s original designers were tasked with creating the best running shoe on the market. Several updates and several years later, the 990v4 arrived in 2016. Best known for its grey colorway that became the de facto “dad shoe” and the face of the “normcore” trend, the New Balance 990v4 is an undisputed icon. Key colorways include the “Pink Ribbon,” “Military Green” and “Mint” versions.