In 2000, Nike introduced its unconventional Shox technology with the Shox R4. Featuring spring-like columns that dampen impact, the unique mechanical cushioning was first conceived in the mid-80s by designer Bruce Kilgore. The technology was not fully realized until the 2000s when Shox truly hit peak popularity. Key colorways include the “Comet Red” and “Triple Back” colorways as well as Nike’s Shox R4 collaboration with Neymar Jr.
